Once you uncover information, the insights can be surprising, and surprisingly useful. One of our customers, after deploying the TitleInsight CRM system, made several valuable discoveries. Customer performance reports uncovered that a longstanding customer’s order count had recently dropped to almost zero. Some quick research and a phone call confirmed that orders had
recently been directed to a competitor, because of an unsatisfactory experience.
Management was able to intervene with the client, restoring their faith in the company
(and assuring future orders).